KEEP WALKING 故事
我們攜手前進
KEEP WALKING 不斷向前邁進
你可以說，力求進步是我們品牌的基因。 因此，Keeping Walking（不斷向前邁進）是我們二十多年來的座右銘。 時至今天，Keeping Walking 幫助每一個人繼續向前邁進，走向人人都獲接納、歡迎與頌揚的世界。
你將向哪一個方向走？
The average person walks 150 million steps in their lifetime, but how many go somewhere different? We want to celebrate those bold enough to step off the well-trodden path creating new paths for us all to follow. To make the moments we share together more diverse, inclusive and rich. To KEEP WALKING together for progress.
FIRST STRIDES
In the US, Johnnie Walker has launched ‘First Strides’; an initiative that celebrates, inspires and enables people and organizations taking bold strides to move culture forward for all, investing in cultural trailblazers through grants, visibility, mentorship and empowerment programming.