KEEP WALKING
TOGETHER WE MOVE FORWARD
From day one, Johnnie Walker has had one priority: moving forward. You could say progress is a part of our DNA, it's why KEEP WALKING has been our mantra for more than two decades. From continually improving the craft of our delicious whiskies, to being part of people's personal milestones, to our new commitment to supporting societal progress. Today KEEP WALKING is about helping move us all forward, to a world where everyone is accepted, welcomed and celebrated.
The average person walks 150 million steps in their lifetime, but how many go somewhere different? We want to celebrate those bold enough to step off the well-trodden path creating new paths for us all to follow. To make the moments we share together more diverse, inclusive and rich. To KEEP WALKING together for progress.
WALKING TOGETHER FOR CHANGE
캘빈 로열 3세(Calvin Royale III)는 세계적으로 가장 유명한 클래식 발레단 중 하나인 아메리칸 발레 시어터(American Ballet Theatre, ABT)의 수석 무용수입니다. 캘빈은 더욱 포용적이고 다양한 예술 문화를 만들어 나가고자 합니다.
미국에서 조니워커는 'First Strides(첫 걸음)'이라는 캠페인을 시작했습니다. 이 캠페인은 문화를 선구하는 개인 혹은 단체에 보조금, 홍보, 멘토링, 역량 강화 프로그램을 지원해, 그들의 대담한 행보를 응원하고 지원하고 있습니다.