“With Johnnie Walker Blue Label Lunar New Year Limited Edition Design, we wanted to create a dragon that felt different, new and innovative - respect for the past but also looking into the future with optimism; in the same way that Johnnie Walker stands for progress through that incredible Keep Walking spirit.”
JAMES JEAN
Celebrate this Lunar New Year with Limited Edition Designs created by one of the most influential visual artists in the world, Asian-American artist James Jean. The vivid design for the Year of the Dragon features an innovative and dynamic interpretation of the 2024’s Zodiac animal, the noble Wood Dragon. Regarded by many as the mightiest of all the Zodiac animals, the dragon is symbolic of life and creativity as well as a sign of future prosperity.
James, sought inspiration for his designs from the layers of incredible flavor that Johnnie Walker Master Blender Emma Walker and her team bring to Johnnie Walker Blue Label - a whisky made using some of the rarest whiskies from the unparalleled Johnnie Walker reserves of maturing Scotch, including some irreplaceable casks sourced from long-closed ‘ghost’ distilleries. Johnnie Walker Blue Label is a velvety smooth and vibrant Scotch with layers of incredible flavor, including fruit, spice and a long, luxurious smokiness.
