Reinvent
Pushing Boundaries
Through Innovation

DOING THINGS DIFFERENTLY

A black bottle of Johnnie Walker Black Label blended Scotch whisky is set against a dark background. The label features the iconic striding man logo in white.

We make great whisky. That's our area of expertise. Going further, we've partnered with world-leading sustainability experts to explore new, more sustainable ways to package and serve our world-leading whiskies.

A dimly lit staircase with red lighting leads upwards. A sign at the top features the silhouette of a walking person and the words KEEP WALKING. The walls are a deep orange-brown, enhancing the warm glow.

THE JOHNNIE WALKER PAPER-BASED BOTTLE

We're working hard to develop our very first paper-based spirits bottle - watch this space for an update.

The Future of Social Culture

Join our sustainability partner Ryan Chetiyawardana (Mr Lyan) as he explores how sustainability and tech are influencing the future of our drinks experiences in an exclusive panel discussion hosted by Tim Philips-Johansson (Global Johnnie Walker Brand Ambassador) with Benni Lickfett (Diageo Global Head of Digital Innovation) and Anna Sudbury (Senior Partner Manager at Pinterest).

Yellow background with a simple white outline of a partial globe on the right side, showing part of Europe, Asia and Africa. The rest of the image is in white, emphasizing minimalism and bright colors.

Calling all sustainability innovators

As part of Diageo Sustainable Solutions, we’re inviting thinkers and doers to work with us to create mind-blowing sustainability solutions.

Learn more

Find out more about the steps we're taking

Close-up of a tree bark with patches of vibrant green moss covering its rough, textured surface. The contrast between the green moss and the brown bark creates a natural, earthy appearance.

JOHNNIE WALKER

Next Steps Initiative

When it comes to sustainability, inaction is not an option. We’re taking positive steps forward in pursuit of a brighter tomorrow. Keep Walking.

Find out more