REDUCE
FROM GRAIN TO GLASS,
LESS IS MORE

WORKING TOWARDS NET ZERO CARBON WHISKY PRODUCTION

A close-up view of a distillery roof featuring a unique pagoda-style chimney. The building is set against a backdrop of rolling green hills and blooming yellow gorse. A small white house is visible in the distance.

RECYCLABLE. REUSABLE.

Johnny Walker Black Label. A bottle of Johnnie Walker Black Label 12-year-old whisky is shown next to its box. Two glasses with ice and citrus garnishes are in the foreground. A commemorative coin is also visible. The setting is warm and elegant.

A bottle of Red Label whisky is positioned upside down against a vibrant red background, casting a shadow below. The label and branding are clearly visible, with the cap facing upwards.

"In life and in whisky-making, water is our most valuable resource. We’re going to use 20% less water during our production process – while maintaining our whisky’s quality."

Johnnie Walker Master Blender Jim Beveridge, OBE

LIGHTER WEIGHT. LESS PACKAGING. BETTER FOR EVERYONE.

Lighter bottles = smaller footprint. We’re making our glass bottles up to 25% lighter, except for Red Label and Black Label because they’re already very light.

Across Diageo, we have removed over 141 million cardboard gift boxes per year across our premium Scotch portfolio, including Johnnie Walker Red and Black Label.

Find out more about the steps we're taking

Close-up of a tree bark with patches of vibrant green moss covering its rough, textured surface. The contrast between the green moss and the brown bark creates a natural, earthy appearance.

JOHNNIE WALKER

Next Steps Initiative

When it comes to sustainability, inaction is not an option. We’re taking positive steps forward in pursuit of a brighter tomorrow. Keep Walking.

Find out more

JOHNNIE WALKER

Next Steps Initiative

When it comes to sustainability, inaction is not an option. We’re taking positive steps forward in pursuit of a brighter tomorrow. Keep Walking.

Find out more

REDUCE FROM GRAIN TO GLASS,LESS IS MORE

WORKING TOWARDS NET ZERO CARBON WHISKY PRODUCTION

RECYCLABLE. REUSABLE.

LIGHTER WEIGHT. LESS PACKAGING. BETTER FOR EVERYONE.

Next Steps Initiative

Next Steps Initiative

RECYCLABLE. REUSABLE.

LIGHTER WEIGHT. LESS PACKAGING. BETTER FOR EVERYONE.

WORKING TOWARDS NET ZERO CARBON WHISKY PRODUCTION

REDUCE
FROM GRAIN TO GLASS,
LESS IS MORE