REINVENT
PUSHING BOUNDARIES
Through Innovation

Doing things differently

Джонни Уокър Блек Лъбел черна бутилка

We make great whisky. That's our area of expertise. Going further, we've partnered with world-leading sustainability experts to explore new, more sustainable ways to package and serve our world-leading whiskies.

Бар с футуристичен вид

THE JOHNNIE WALKER PAPER-BASED BOTTLE

We're working hard to develop our very first paper-based spirits bottle - watch this space for an update.

Бъдещето на социалната култура

Присъедини се към нашия партньор по устойчивост, Райън Четияуардана (Мистър Лайън), докато той изследва как устойчивостта и технологиите влияят върху бъдещето на нашите питиета в ексклузивна групова дискусия, организирана от Том Филипс-Йохансон (световен посланик на марката Johnnie Walker), с участието на Бени Ликфет (глобален директор по дигитални иновации) и Анна Съдбъри (старши партньор – мениджър в Pinterest).

Step into Johnnie Walker

  • Princes

  • Street

  • Princes

  • Street

  • Princes

  • Street

Голяма каменна сграда с магазини на приземния етаж се издига на оживена градска улица.

Our Brand New Home

In summer 2021 we threw open the doors of Johnnie Walker Princes Street. Our landmark visitor experience in the heart of Edinburgh has been designed and developed with sustainability in mind and holds a Green Tourism Gold Award – one of the highest sustainability accolades for a visitor attraction.

It's been incredible to see Johnnie Walker focused on revolutionising their approach to drink, events and experiences, and helping support big scale change.

RYAN CHETIYAWARDANA, AWARD-WINNING DRINKS VISIONARY. RESPECTED SUSTAINABILITY PIONEER.

Our drinks experiences

Съобщение за устойчивост на Джони Уокър
Calling all sustainability innovators

As part of Diageo Sustainable Solutions, we’re inviting thinkers and doers to work with us to create mind-blowing sustainability solutions.

Find out more about the steps we're taking

Трева, растяща по склона на планината

NEXT STEPS INITIATIVE

When it comes to sustainability, inaction is not an option. We’re taking positive steps forward in pursuit of a brighter tomorrow. Keep Walking.

Find out more