A glass bottle filled with amber liquid is held securely in a wooden stand with a modern curved design. The bottle has a dark blue label with text and a textured silver cap. The background is a transition of soft blue and green.

JOHNNIE WALKER
UNVEILS THE BRAND’S LIGHTEST
70CL SCOTCH WHISKY GLASS BOTTLE

LIMITED EDITION

JOHNNIE WALKER
UNVEILS THE BRAND’S LIGHTEST
70CL SCOTCH WHISKY GLASS BOTTLE

Johnnie Walker Blue Label Ultra is the result of five years of experimentation to deliver what we believe is the world’s lightest 70cl Scotch Whisky glass bottle

A bottle of Johnnie Walker Blue Label whiskey is elegantly displayed in a luxurious, partially open marble box with a transparent front, with a label inside a golden liquid.

INNOVATION

Johnnie Walker has unveiled its latest boundary-breaking innovation: Johnnie Walker Blue Label Ultra. This first-of-its-kind limited edition product is the brand’s lightest 70cl Scotch whisky glass bottle to date, weighing 180g (without the stopper). According to our research, it is also believed to be the world’s lightest 70cl Scotch Whisky glass bottle ever released to market.

A bottle of Blue Label Ultra Blended Scotch Whiskey floats on a background with a subtle gradient. The label displays the name and description of the whiskey. The liquid inside is a deep amber color.

THE FUTURE

Johnnie Walker Blue Label Ultra is a prototype that showcases what luxury, lighter-weight, lower-carbon bottles of the future could look like. With this and the Diageo Spirit of Progress action plan, Johnnie Walker aims to reduce the weight of glass used in its packaging; an ambition that is aimed at reducing the amount of carbon emissions associated with packaging.

A girl sitting on the chair in a place with full of people and chairs

“Johnnie Walker Blue Label Ultra is a truly progressive stride forward for Johnnie Walker, Diageo and the industry.
This new, lightweight bottle is a thing of exquisite beauty; but more importantly, it demonstrates what is possible when it comes to lightweighting glass.”

Johnnie Walker Global Brand Director, Jennifer English.

A glass bottle of Johnnie Walker Blue Label Ultra Blended Scotch Whiskey rests in a wooden holder. The bottle has a blue-gold label with the Johnnie Walker logo, containing an amber colored whisky.

THE TASTE

To celebrate this limited edition groundbreaking innovation, a brand-new Johnnie Walker Blue Label expression has been blended by Johnnie Walker’s Master Blender, Dr. Emma Walker. She sought out liquids from distilleries such as Oban, Brora and Royal Lochnagar, as well as a variety of ‘ghost whiskies’, first made in distilleries that have since closed. The result is a unique liquid boasting the essence of fresh red berries, sweet vanilla, wood spice, toffee and warming wood smoke.

To verify and obtain more information on the project and research, please contact us at hello@johnniewalker.com

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