Receive a Limited Edition Blue Label Sunday Golf Bag in Partnership with Trendsetting Apparel Brand Devereux Golf
In 1926, Johnnie Walker introduced its 'hole-in-one' challenge, rewarding golfers with a bottle of Scotch for the ultimate shot. Just like Blue Label, which comes from only 1 in 10,000 casks, a hole-in-one is rare with odds of 12,500 to 1. Now, Johnnie Walker is bringing back the tradition with the Blue-in-One Challenge.
Golfers who score a hole-in-one now through May 31 and submit proof of their extraordinary achievement will receive a customized Blue Label-inspired Sunday golf bag, plus free engraving with a Johnnie Walker bottle purchase on TheBar.com—just in time for Father’s Day.
NO PURCHASE NECESSARY. U.S., 21+. GIFTS AVAILABLE WHILE SUPPLIES LAST. Claim deadline: 6/3/2025 @ 11:59:59 p.m. ET. If claim is verified, allow 7 - 10 business days for receipt of Gift. Delivery for Father’s Day (6/15) NOT guaranteed. Limit 1 Gift per person. Alcohol NOT part of Gift. Void where prohibited. Subject to Terms.
To claim a customized Blue Label Sunday Golf Bag by Devereux Golf and free bottle engraving, follow these steps:
Get on a course* and start playing! Your hole-in-one will need to be officially logged and make sure it’s signed by an official on the scorecard at the course where you played.
Submit your claim via the form below, including a photo of your signed scorecard.
If your hole-in-one is verified, you will be notified via email about receiving your gift.
We’d love to celebrate your success! Share your achievement on social media with #BlueInOneChallenge and tag @JohnnieWalkerUS and @DevereuxGolf.
Don’t wait too long – we’re giving away a limited number of gifts before May 31st!
*See terms and conditions for course eligibility.