Reinvent
Pushing Boundaries
Through Innovation
DOING THINGS DIFFERENTLY
We make great whisky. That's our area of expertise. Going further, we've partnered with world-leading sustainability experts to explore new, more sustainable ways to package and serve our world-leading whiskies.
THE JOHNNIE WALKER PAPER-BASED BOTTLE
We're working hard to develop our very first paper-based spirits bottle - watch this space for an update.
The Future of Social Culture
Join our sustainability partner Ryan Chetiyawardana (Mr Lyan) as he explores how sustainability and tech are influencing the future of our drinks experiences in an exclusive panel discussion hosted by Tim Philips-Johansson (Global Johnnie Walker Brand Ambassador) with Benni Lickfett (Global Head of Breakthrough Innovation - Digital) and Anna Sudbury (Senior Partner Manager at Pinterest).
Step into Johnnie Walker
Princes
Street
Princes
Street
Princes
Street
OUR BRAND NEW HOME
In summer 2021 we threw open the doors of Johnnie Walker Princes Street. Our landmark visitor experience in the heart of Edinburgh has been designed and developed with sustainability in mind and holds a Green Tourism Gold Award – one of the highest sustainability accolades for a visitor attraction.
It's been incredible to see Johnnie Walker focused on revolutionising their approach to drink, events and experiences, and helping support big scale change.
RYAN CHETIYAWARDANA, AWARD-WINNING DRINKS VISIONARY. RESPECTED SUSTAINABILITY PIONEER.
Our drinks experiences
As part of Diageo Sustainable Solutions, we’re inviting thinkers and doers to work with us to create mind-blowing sustainability solutions.
Find out more about the steps we're taking
Johnnie Walker
Next Steps Initiative
When it comes to sustainability, inaction is not an option. We’re taking positive steps forward in pursuit of a brighter tomorrow. Keep Walking.
When it comes to sustainability, inaction is not an option. We’re taking positive steps forward in pursuit of a brighter tomorrow. Keep Walking.
Find Out More