A man in a patterned shirt looks at the camera while leaning on a bar with other people sitting nearby.

TOGETHER WE MOVE FORWARD

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KEEP WALKING For Progress

From day one, Johnnie Walker has had one priority: moving forward. You could say progress is a part of our DNA, it's why KEEP WALKING has been our mantra for more than two decades. From continually improving the craft of our delicious whiskies, to being part of people's personal milestones, to our new commitment to supporting societal progress. Today KEEP WALKING is about helping move us all forward, to a world where everyone is accepted, welcomed and celebrated.

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Where will your steps lead?

The average person walks 150 million steps in their lifetime, but how many go somewhere different? We want to celebrate those bold enough to step off the well-trodden path creating new paths for us all to follow. To make the moments we share together more diverse, inclusive and rich. To KEEP WALKING together for progress.

Walk With Us

Take the plunge and discover cocktail recipes, new product launches and the latest from our world of whisky.

WALKING TOGETHER FOR CHANGE

Calvin Royal III is an internationally acclaimed principal dancer with the American Ballet Theatre, one of the world’s most iconic classical ballet companies. Calvin is a champion for a more inclusive and diverse arts sector.

DISCOVER CALVIN'S STORY
A male ballet dancer in a black tank top and blue leggings is performing a move with his leg raised in a dance studio.
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FIRST STRIDES

In the US, Johnnie Walker has launched ‘First Strides’; an initiative that celebrates, inspires and enables people and organisations taking bold strides to move culture forward for all, investing in cultural trailblazers through grants, visibility, mentorship and empowerment programming.

Keep Walking Acts

Walk With Us

Take the plunge and discover cocktail recipes, new product launches and the latest from our world of whisky.