Raising the Bar with Johnnie Walker:
Blue Label Ice Chalet, Paper Bottle Trial and Squid Game Edition

Whether you're enjoying a dram in a rooftop bar or taking home a piece of our heritage, the Johnnie Walker whisky range embodies the spirit of exploration and innovation that we’re renowned for. In the ever-evolving world of Scotch whisky, we continue to push boundaries and redefine drinks.

So, what’s next for our whisky? Let’s raise a glass to the next three seasonal releases, each available to experience in our bars or purchase at our retail store at Princes Street, Edinburgh:

• The Johnnie Walker Blue Label Ice Chalet.

• A paper-based bottle trial for 70cl Johnnie Walker Black Label.

• And, for TV lovers, the exclusive Squid Game Limited Edition bottle.

To celebrate the new creations, here’s everything to know about the new Johnnie Walker whiskies.

The Johnnie Walker Whisky Collection at Princes Street

Our Johnnie Walker whiskies are suited to a range of tastes, each offering a unique flavour profile waiting to be discovered. From the classic Black Label to limited edition whisky, there’s a Johnnie Walker for every palate.

Right here in our Princes Street shop, you can explore the range of rare and new-edition bottles – including the three releases – or engrave a bottle with a personalised message to create something special.

If you want to make the most of your visit, why not explore our restaurants and bars? Stocked high with our most recent collections, they’re not to be missed. Explore a full range of classic cocktails at our 1820 Rooftop Bar or stir your senses with the local and seasonal food and whisky pairings at the Explorer’s Bothy Bar.

To begin our newest creations, the new Johnnie Walker Blue Label Ice Chalet embodies the luxury of apres-ski.

Creating an aroma of creamy vanilla with spiced apples and a smoky finish, this is a rare new blend crafted by Master Blender Emma Walker. It’s inspired by the Alpine landscape and blended with whiskies from some of the most northern and highest altitude distilleries, including Dalwhinnie, Clynelish and Brora.

Along with a bottle and crossbody bag designed by Perfect Moment, this edition is inspired by 'Blue Hour' – the magical time when skiing is done and turns to socialise.

Ice Chalet is best served ultra cold, evoking memories of apres-ski culture, crackling fires, and crisp mountain air. The result? A velvety smooth Scotch that’s made right in time for winter.

The Johnnie Walker Blue Label Ice Chalet and crossbody bag are available to buy at Johnnie Walker Princes Street for £320. To taste the whisky, book a Johnnie Walker Blue Label & Ice Chalet tasting experience or visit us at one of our bars.

We're not just committed to crafting exceptional whiskies; we're also dedicated to shaping a more sustainable future for our industry.

Created in partnership with PA Consulting as part of the Bottle Collective with PA and PulPac, Johnnie Walker is proud to lead the way with the first paper-based 70cl bottle in the on-trade,filled with the classic Johnnie Walker Black Label blend.

Made from 90% paper and a very thin plastic liner, the innovative technology makes the paper-based bottle approximately 60% lighter, with an initial external life cycle analysis on the prototype showing up to 47% potential reduction in carbon emissions*, compared to the Johnnie Walker Black Label glass bottle equivalent.

We’re thrilled to offer our guests at the 1820 Rooftop Bar the opportunity to experience this innovation firsthand exclusively. With only a limited number of bottles in the trial, we’re working with the bar team to understand how it performs and pours.

Join us at Princes Street to try a pour from the paper-based bottle trial now.

For fans of both whisky and one of the most talked-about shows of recent years, the Johnnie Walker Black Label Squid Game Edition bottle is the ultimate collector’s item.

The design of the bottle is inspired by the vivid imagery and themes in collaboration with the global sensation Squid Game. Celebrating the second season arriving in December, you can ‘pick your player’, where each bottle will be emblazoned with a randomised number between 001 and 456 on a teal green label – just like we see in the games. Enjoy it on its own, or create 'The 456', for a deliciously dangerous cocktail.

The Johnnie Walker Black Label Squid Game Edition is available to buy for £34 for a limited time online or at Johnnie Walker Princes Street

At Johnnie Walker Princes Street, our new launches and initiatives – the Blue Label Ice Chalet Limited Edition, 70cl paper-based bottle trial, and Black Label Squid Game Edition – each offer something unique, from the elegance of winter-inspired

whisky to a pioneering step towards sustainability. Whether you're a seasoned whisky drinker or a newcomer, these products offer a fresh and exciting way to experience the world of Johnnie Walker.

Here, our expert staff in our bars will guide you through the story behind each whisky. You can taste whisky that’s equivalent to sipping on the slopes from our Ice Chalet, embrace new sustainability initiatives with our Paper Bottle, or enjoy a dram with a Squid Games pop culture twist.

Come join us at Johnnie Walker Princes Street, book our whisky experiences or take a seat at our 1820 Rooftop Bar to experience the new releases.

* LCA report carried out by independent external specialist indicating potential Climate Change (kg CO2 eq.) savings of up to 47% compared to the 70cl glass Johnnie Walker Black Label bottle. Savings are to be confirmed as we continue to test, learn, iterate and refine the technology, post the trial and before scaled versions.