Keep Walking - Keep Walking Stories

KEEP WALKING Stories

KEEP WALKING For Progress

From day one, Johnnie Walker has had one priority: moving forward. You could say progress is a part of our DNA, it's why KEEP WALKING has been our mantra for more than two decades. From continually improving the craft of our delicious whiskies, to being part of people's personal milestones, to our new commitment to supporting societal progress. Today KEEP WALKING is about helping move us all forward, to a world where everyone is accepted, welcomed and celebrated.

KEEP WALKING For Progress

From day one, Johnnie Walker has had one priority: moving forward. You could say progress is a part of our DNA, it's why KEEP WALKING has been our mantra for more than two decades. From continually improving the craft of our delicious whiskies, to being part of people's personal milestones, to our new commitment to supporting societal progress. Today KEEP WALKING is about helping move us all forward, to a world where everyone is accepted, welcomed and celebrated.

Where will your steps lead?

The average person walks 150 million steps in their lifetime, but how many go somewhere different? We want to celebrate those bold enough to step off the well-trodden path creating new paths for us all to follow. To make the moments we share together more diverse, inclusive and rich. To KEEP WALKING together for progress.

Where will your steps lead?

The average person walks 150 million steps in their lifetime, but how many go somewhere different? We want to celebrate those bold enough to step off the well-trodden path creating new paths for us all to follow. To make the moments we share together more diverse, inclusive and rich. To KEEP WALKING together for progress.

FIRST STRIDES

In the US, Johnnie Walker has launched ‘First Strides’; an initiative that celebrates, inspires and enables people and organizations taking bold strides to move culture forward for all, investing in cultural trailblazers through grants, visibility, mentorship and empowerment programming.

FIRST STRIDES

In the US, Johnnie Walker has launched ‘First Strides’; an initiative that celebrates, inspires and enables people and organizations taking bold strides to move culture forward for all, investing in cultural trailblazers through grants, visibility, mentorship and empowerment programming.