KEEP WALKING Stories
TOGETHER WE MOVE FORWARD
From day one, Johnnie Walker has had one priority: moving forward. You could say progress is a part of our DNA, it's why KEEP WALKING has been our mantra for more than two decades. From continually improving the craft of our delicious whiskies, to being part of people's personal milestones, to our new commitment to supporting societal progress. Today KEEP WALKING is about helping move us all forward, to a world where everyone is accepted, welcomed and celebrated.
The average person walks 150 million steps in their lifetime, but how many go somewhere different? We want to celebrate those bold enough to step off the well-trodden path creating new paths for us all to follow. To make the moments we share together more diverse, inclusive and rich. To KEEP WALKING together for progress.
WALKING TOGETHER FOR CHANGE
Tim Nelson is an Australian musician and frontman of the band Cub Sport, with his journey of discovering and expressing his sexuality charted through their discography. Tim champions self-expression and self-love through his music.
As part of our ongoing partnership with the AFLW, and in tribute to the trailblazers of women’s football in Australia, we created five unique pairs of football boots, hand-crafted from the boots these legends walked in all those years ago. We’re gifting these to trailblazers of the modern game as a symbol of the many generations of progress, hoping they might one day hand them down to the next generation, whilst inspiring them to continue pushing the game forward.